The number of televisions in
American households in the past five years has increased by 67%.
Thanks to the
range of technologies now available, the number of TVs in an American home has
increased, irrespective of household income. Viewers are now as likely to be
watching individually as they are as part of a group. At the same time, new
technologies have brought personalized scheduling and a vast growth in viewer
choice.
This growing
diffusion of audiences represents an unprecedented opportunity for advertisers.
From archaeology to sci-fi, from ballroom dancing to cooking, it is now
possible to target discrete audiences with a vast array of interests and
lifestyles, but with minimum wastage.
This is not
at the expense of those advertisers who need to reach mass markets. TV retains
its ability to connect with more people, more quickly than any other medium.
But now media planners need to use their advertising money where the results
will be the greatest.
Island Television Network’s experienced staff does the work for you so your company is recognized in
the community.
A lot of the
jargon comes from the media-buying world and refers to trading rather than
general marketing or planning. Because many ad agencies use technical
production language on a day to day basis, they forget that is can sound
confusing to those unfamiliar with it.
This language
issue can form unproductive barriers between advertisers and their clients. But
with the right guidance, even clients with no prior knowledge of the medium can
successfully use TV at the heart of their communications strategy. Island Television Network bridges the gap and
makes it easy for you to advertise and assist in the production of your
television commercial.
The size of
budget advertisers need depends entirely on the campaign objectives they are
trying to achieve. Reaching the whole
county and the
However,
Island Television Network can liberate small budgets to do big and exciting
things:
·
Your business becomes a household word
·
Your advertising money is spent on
selective advertising
·
Using audio and video grabs the
attention of the consumer
·
It is more affordable than you think
·
You can reach more of a target audience
through television commercials
Advertising
on television works and makes it possible to get your business noticed.
Suzuki Jeep trialed interactive advertising on Sky channels as a means
to encourage brochure request and drive sales.
Over150 million
brochures were requested over the life of the campaign.
The red
button generated an estimated $500 million in sales of Suzuki Grand Vitaras – 25 times the cost of the interactive element of
the campaign. Suzuki has now added interactivity to all its campaigns.
TV
advertising does work.
Reach the customers you want to reach.
Fragmentation
of channels and the increased specialisation of programming content mean that TV
is now able to reach as many specialist interest audience groups as can print,
radio or online – if not more.
Audiences can
be targeted on the basis of where they live, their retail
habits, their lifestyle and their attitude or their mindset.
Advertisers
can communicate with people when they are on their own, or in a group, eating
or relaxing.
The magazine
sector is well versed in using highly targeted TV. Many women’s magazines, such
as Red, Glamour and Cosmopolitan, have launched using the medium. Their
approach has been to create programming clusters on the basis of lifestyle
‘types’ e.g. shopaholics or fashionistas,
(Sex in the City or Desperate Housewives), which allow them to avoid wastage by
talking to discrete segments.
You’re only limited by your
imagination. The sky isn’t the
limit. Failure to advertise is.
There are now
more opportunities than ever to innovate on TV. For instance:
TV
advertising formats are changing all the time - the challenge is for Island
Television Network to work with clients to exploit these innovations.
Television advertising creates a buzz and
gives your company the status in the community that you want and others recognize.
TV
advertising may have reached maturity, but it can still be both leading-edge
and edgy. Chrysler, Nike and
TV’s
influence can go deeper than trends in popular culture – it can engender real
social change.
Unlike other
media, TV can dominate the attention and imagination of viewers to such an
extent that the first thing people want to talk about is what they saw on TV
the night before. MORI Research shows that TV is the subject of more
conversations than family and children, education, work or celebrities. TV gets
people talking and gives advertisers an opportunity like no other to be part of
the conversation.
There is something available for every
company. You set your standards with
your versatility and our creativity.
What’s happening on American Idol
or in the Big Brother House fuels conversation at home, at work, at school. TV
can gel even the most diverse group. And when a TV ad ignites people’s
imagination, it becomes as much a part of the current culture as any program.
End-lines, gestures and characters in ads are adopted and adapted, almost over
night: “Deal or no deal- remember – I can’t believe I ate the whole thing.”
Although
being talked about is a desirable ambition in itself, at its very best, TV
advertising can evoke a level of involvement which goes beyond conversation.
TV ads can live
far beyond the moment of viewing. They stay with us, and whilst it is useful
(and necessary) to measure the success of a campaign based on short term sales
uplift or awareness generation, the fact that good TV ads are often talked
about years after they were last on .
Why use TV?
That’s Why!
Island Television Network
Serving the
Explore
audiences, their lifestyles, habits and relationship with TV.
Discover the
great ways of using TV to reach your audience.
Innovative
technologies, imaginative planning and creative excellence are forging a whole
new landscape of spot advertising formats and ideas.
How brands
can achieve a wide variety of objectives by either associating with television
properties or by entering the process of co-creation.
Why
interactive advertising requires a fresh approach, real creative investment and
incremental learning.
Some of our Advertisers
Adventure Island
Alligator Alley
The Beach Club
Big Easy
Bobby Chan
Bon Secour Fisheries
Breeze Skin Care Studio
Cabinet Masters
Designed By You
Desoto’s Seafood
Froscelli’s
Ginny Lanes
Gulf Shores Golf Association
Hood’s Home Center
Hope’s Cheesecake
Ichiban Japanese Cuisine
Janna’s Market
Kaiser Realty
King Neptune’s
Kiva Dunes
Live Bait
Ocean Eddie’s
Original Oyster House
Papa Rocco’s
Perdido Beach Resort
San Roc Cay
Shrimp Basket
Sky High Parasail
Sportsman’s Marina
Starfish Insurance
Tacky Jack’s
Tequila’s West Beach
The Wharf
Tobacco Road
USS Alabama
And many more…
Join the Fun!
Let our
qualified production staff create a commercial for your company.
We have writers,
producers, directors and videographers on staff ready
to assist your business gain the recognition you want and produce the
commercial that will get your business attention from our locals and our
tourists.
Don’t miss out
on the opportunity to reach those looking for things to do, places
to shop and eat and to simply enjoy our
Our Coverage Area
We currently
serve over 15,000 condos and 25,000 households in
Tidewater
The Yachtsman
Harbor Cove
Bella Luna
The
Perdido Grande
Four Winds
The Pass
San Roc Cay
And thousands of others on the
Programs
Island Television Network is developing programs
spotlighting places, events, and lifestyles on the
The
Real Estate on the
Restaurants
Local Musicians
Local Artists
Golf Tournaments
Fishing Tournaments
Cooking Shows
Reality TV
Sitcoms
Concerts
Interviews with the Famous
Family Issues
Local Tourist Spots
In other words, places to go, to eat and to relax!
If a picture is worth a thousand words,
how much is a 30 second video with audio WORTH?
ISLAND
TELEVISION NETWORK!
MAKING THE
CONNECTION!
MAKING THE
DIFFERENCE!